[2008 Hot Issue by ET News] War on the Next Generation Search Engine in the Market
[All road leads to search.] 2008 may be recorded as the year of demonstration of this truth. The Search has been the keyword that heated up the internet industry for several years. The success stories of Google and Naver created the concept of “internet=search” and the world has changed to the search centered society. The search has been absolutely powerful to obtain so much information from all the locations in the world. Without search no one can talk of the internet itself.
The trend of time would not seem to be changed in this year. The search oriented internet circulation structure would rather be stronger. It is forecasted that the internet service would continuously be changed from search to portal, from portal to media, and from media to search again in the year of 2008. The search will expand its service territory from PC based desk-top to other various terminal like mobile phone and TV being engaged with the mega-trend of “convergence”.
Especially, the mobile search service which provides search environment in the mobile phone similar to desk-top will surely heat the communication and internet industries in 2008. The mobile search service has already technically been realized even though the user environment, transfer speed and recognition are inferior. The communication and portal businesses have declared the second generation of search era and compets for the leadership in the market. The search service attracts interest being gathered in upon the new market of IPTV. 2008 would be the experimental year for the success of the new IPTV’s soft landing.
New search technologies that have been developed in the laboratories would likely be introduced to the market. The typical technology is the semantic web platform. The semantic web based search engines will be established as the universal service. A new creative search technology will brilliantly be shown up and the next generation search runner will be exposed taking over Google and Naver.
The war on the search has already been started. The several companies have made reconstruction of their organizations and have been ready to compete in the market. For recent several years Naver has been predominant. Even though Daum, Yahoo, SK and KTH have sharpened the swords, the Naver’s empire becomes stronger. The search industry was blinded under the shadow of Naver. However, the market situation may not be forecasted. Strategies to attack and protect have been established by different companies already.
Naver will focus on the depth information retrieval. Its protection strategy is to meet the customers’ needs through customized retrieval results. Expecting industry first 1,000 billion Won sales, Naver may probably be successful in the Japanese market with the alpha version of retrieval engine in Japanese that has already been developed.
Daum is preparing an offensive marketing strategy based on the profit from retrieval advertisement that is being increased since 4th quarter 2007. Daum watches for the reversal of the lead in the market with UCC marketing what they think they have got the leadership in the market even though the copyright is another issue.
Together with Konan Technology, SK Communications is planning to penetrate into the search service market after the merge with Empass. They will seek the synergism between the strategies of the mother group company, SK Telecom and Cyworld-Empass.
◆Interview with Tony (Kyoung-il) Lee of Saltlux Inc.
“An era of the next generation search is now starting. It is an old fashioned to put a simple keyword and to simply list numerous information on the monitor. Search technology is being evolved to search semantically defined information. Now, the semantic web era has been started.” Tony Lee comments.
Tony Lee, the president and CEO of Saltlux Inc. is and expert in search technology. He has been working in this business field for longer than 10 years and is also working as a director of Semantic Information Technology Association and as the Chairman of the HCI Special Committee. Tony listed the “Semantic Web” as the key topic among search technology for this year. Semantic web is the next generation intellectual web that creates a new information through reading, understanding by the computer instead of human being. The current internet can only show the information what the user input based on the HTML language while the semantic web is the intellectual web that may be communicating with human.
Tony emphasizes, “It was the enterprise side where the semantic web business stated. The government and some of the enterprises are already using the semantic web search technology. In this year semantic web will be the general trend in the industry market and a few similar services will be introduced into the consumer market.” Tony continues, “2008 will be recorded as the first year of the next generation search engine era.”
The search service market is the single dominant market by Naver with the market share of 78.3%. The second market sharer is Daum with only 12%, and Empass, Yahoo and Google together share 5%. This trend of Naver’s dominance will be continued in 2008, too.
Total internet advertisement market is continuously roseate as ever. The market is forecasted by the Internet Marketing Association to grow 20% every year for the coming 4 year period. It will share over 20% of all the advertisement market. The keyword ads geared with search will lead the demand of the ads. It is commonly agreed opinion that the search ad market size in the year 2010 will be 1,000 billion Won, being equivalent to the total internet ads in 2007.
Customer Satisfaction Award – Search Solution [IN2] from Saltlux
[IN2], the service oriented intellectual search platform from Saltlux Inc. won the Customer Satisfaction Award in the part of search solution by the Digital Times.
[IN2] supports service oriented architecture (SOA) and web 2.0 environments and enables to secure the economical feasibility and scalability in addition to the personal interests of customers through application of excellent text mining and semantic technology.
[IN2] exactly understands the search queries of users through automatic functions of classification, summarization and clustering based on text mining technology and through extension of ontology and semantic web technologies. It provides reliable search results through information search extension by relationship expression and by the intellectual reasoning function of computer.
[IN2] also reduces the economic burden of users through maximization of service utilization by linkage to SOA environment support, open API, and mash-up. It enables sustainable improvement of search quality through providing user function of search results and automatic ranking control.
Additionally, cross multilingual search and automatic translation functions will reduce the difficulties of information search in foreign languages. It also enhances the information accessibility through visualization.
Saltlux foresees the expandability of the off-shore business through Japanese Branch which will soon be opened and the successful launch of [IN2]DOR in Europe through a business partner who has its operational headquarters in Europe. Saltlux forecasts ramping-up its sales revenue abroad upto 40% of its total revenue in 2012.
Paper Reading Session on “Recent Technology Trends of Semantic Web and the Guide to Its Utilization.” in Web World 2007 Conference
Mr. Eddy Choi, the Semantic group leader of Saltlux (http://in2.saltlux.com), has had a lecture on the market trends and utilization of semantic technology at the Web World 2007 Conference held in Seoul during the period of November 27 through 30, 2007.
In the Web World 2007 Conference separate topics have been discussed; web planning and strategies on November 27th, web design and UI on November 28th, web development and technology on November 29th and internet marketing on November 30th.At the conference Eddy Choi has had a lecture titled
“Recent technology Trends of Semantic Web and the Guide to Its Utilization.”
In his lecture Eddy introduced the objectives and meanings of Semantic web, relationship of Semantic web with web 2.0, and present status of the semantic web development. He also showed the components and use cases of semantic web. The tendency of research of semantic web was discussed and the direction of development was suggestedEddy Choi, the lecturer is the Semantic group leader of Saltlux’s Human Language Technology Laboratory working on various projects related to context awareness, service oriented computing in addition to semantic web.
Saltlux Inc is the market leader in Semantic web technology and search 2.0 in Korea as well as in Asian market.
Social Graph & Beyond: Tim Berners-Lee’s Graph is The Next Level
Tim Berners-Lee, inventor of the World Wide Web, today published a blog post about what he terms the Graph, which is similar (if not identical) to his Semantic Web vision. Referencing both Brad Fitzpatrick’s influential post earlier this year on Social Graph, and our own Alex Iskold’s analysis of Social Graph concepts, Berners-Lee went on to position the Graph as the third main "level" of computer networks. First there was the Internet, then the Web, and now the Graph - which Sir Tim labeled (somewhat tongue in cheek) the Giant Global Graph!
Note that Berners-Lee wasn’t specifically talking about the Social Graph, which is the term Facebook has been heavily promoting, but something more general. In a nutshell, this is how Berners-Lee envisions the 3 levels (a.k.a. layers of abstraction):
1. The Internet: links computers
2. Web: links documents
3. Graph: links relationships between people and/or documents — "the things documents are about" as Berners-Lee put it.
The Graph is all about connections and re-use of data. Berners-Lee wrote that Semantic Web technologies will enable this:
"So, if only we could express these relationships, such as my social graph, in a way that is above the level of documents, then we would get re-use. That’s just what the graph does for us. We have the technology — it is Semantic Web technology, starting with RDF OWL and SPARQL. Not magic bullets, but the tools which allow us to break free of the document layer."
Sir Tim also notes that as we go up each level, we lose more control but gain more benefits: "…at each layer — Net, Web, or Graph — we have ceded some control for greater benefits." The benefits are what happens when documents and data are connected - for example being able to re-use our personal and friends data across multiple social networks, which is what Google’s OpenSocial aims to achieve.
What’s more, says Berners-Lee, the Graph has major implications for the Mobile Web. He said that longer term "thinking in terms of the graph rather than the web is critical to us making best use of the mobile web, the zoo of wildy differing devices which will give us access to the system." The following scenario sums it up very nicely:
"Then, when I book a flight it is the flight that interests me. Not the flight page on the travel site, or the flight page on the airline site, but the URI (issued by the airlines) of the flight itself. That’s what I will bookmark. And whichever device I use to look up the bookmark, phone or office wall, it will access a situation-appropriate view of an integration of everything I know about that flight from different sources. The task of booking and taking the flight will involve many interactions. And all throughout them, that task and the flight will be primary things in my awareness, the websites involved will be secondary things, and the network and the devices tertiary."
Conclusion
I’m very pleased Tim Berners-Lee has appropriated the concept of the Social Graph and married it to his own vision of the Semantic Web. What Berners-Lee wrote today goes way beyond Facebook, OpenSocial, or social networking in general. It is about how we interact with data on the Web (whether it be mobile or PC or a device like the Amazon Kindle) and the connections that we can take advantage of using the network. This is also why Semantic Apps are so interesting right now, as they take data connection to the next level on the Web.
Overall, unlike Nick Carr , I’m not concerned whether mainstream people accept the term ‘Graph’ or ‘Social Graph’. It really doesn’t matter, so long as the web apps that people use enable them to participate in this ‘next level’ of the Web. That’s what Google, Facebook, and a lot of other companies are trying to achieve.
Incidentally, it’s great to see Tim Berners-Lee ‘re-using’ concepts like the Social Graph, or simply taking inspiration from them. He never really took to the Web 2.0 concept, perhaps because it became too hyped and commercialized, but the fact is that the Consumer Web has given us many innovations over the past few years. Everything from Google to YouTube to MySpace to Facebook. So even though Sir Tim has always been about graphs (as he noted in his post, the Graph is essentially the same as the Semantic Web), it’s fantastic he is reaching out to the ‘web 2.0′ community and citing people like Brad Fitzpatrick and Alex Iskold.
[Article of the month] Revolution of Search Technology, Search 2.0 by Saltlux Inc. October Issue of Monthly Magazine {Management and Computer}
Starting from the year 2000 after the internet the dissemination of internet, the user oriented service paradigm was to change based on the sense of web 2.0 value rooted in the participation, share and opening. And this means that the web 2.0 and the new IT paradigm readily and greatly influence to industry structures and business models in general. The web environment is quickly develops simultaneously together with the market paradigm change, and the web as platform, Web 2.0 is in the center where the user directly participates to the service and create new business model.
Web 2.0 enabled formation of prosumers group together with the appearance of living cultures that seek after the open information share system, interest and fun based on the creation of active involvement value at the user’s point of view. The industrial system at the supplier’s point of view has changed to multi-item, trifle quantity based on the Long-tail Principle escaped from the Pareto Principle.
The platform that means the technology based on the “Production and Share” enables the user’s registration of self produced contents into web an share them with everyone. Rights to produce and share have been expanded to the public
At the user interface point of view, the functions like RIA(Rich Internet Application), AJAX and Widget that provide more familiar and rich UI and experiences have been brought into relief. And the methodology point of view, it has brought user participation and created new value like UGC (UCC) and business model. The web has also developed into platform, and the new conceptual environment like OpenAPI, Mash- up, SOA (Service Oriented Architecture), and SaaS (Software as a Service) that consist the service ecosystem have been secured as new position.
Search engine market has also been developed speedily together with the changes in the Web 2.0 and enterprise market to meet with the user’s desire to change. Currently search services are known to be developed to 3rd generation. Simple links to the contents like Yahoo and AltaVista and the early stage internet that supplies keyword based search are called the first generation search. In this stage the information search is through keyword based method, however, the accuracy and the reliability of the search results were very low. For the complement of these weaknesses the page rank algorithm of link analysis that shows high number of page linkage, reliability and accuracy.
Search 2.0 vs. Web 2.0
Google has started services based on the page link algorithm.
We call this the second stage search. However, regardless of the reappearance of new generation search service a new era when the reproducibility and accuracy were focused, users should add an effort to research the information from the garbage data. To resolve this issue the search companies should have attempted a new information search services. In the course of this attempt a new trend like above mentioned web 2.0 has been appeared and various types of search including the strengthened UI, classification and clustering of documents, intellectually and individually specialized search have been developed. This is called ‘revolution of search’, 3rd generation search or search 2.0 era.
Participating and sharing, distribution based web2.0, text mining and semantic technology have been fused into Search 2.0 which deals with enterprise market that rises to the surface as a substitute to quickly changing business environment, and supports environment of SOA(Service Oriented Architecture) and extended to SaaS(Software as a Service) business model, the new distribution method of software.
While RIA, AJAX technologies of Web 2.0 promote the user experiences the old search technology showed lack of substitution to this web 2.0 trends and show various issues described below.
- Inferior accessibility because of the process of too many search results - Unspecified search to contents verification such as UCC and blog.- Inability of needed information from the contents.- Unable to reflect the user experiences to search.- Unspecified search for individuals.- Linkage inability to mash-up through Open API between open search and other searches.- Inability of support the platform conversion of search for web as a platform.
Because of the above mentioned current issues the importance of the key Search 2.0 functions have been increased as new issues in the web 2.0 environment of participation, sharing and opening.
Rising of Search 2.0
Environmental changes of web 2.0 and enterprise market together with the changes in the market paradigm have created new customer conceptual needs. And this shows the technological limitation of current search system that could not follow the new trends. Especially, the appearance of Search 2.0 upto the front line develops rapidly because the ‘Search’, one of the cores among 6 elements (SLATES) for the enterprise knowledge management paradigm mentioned by Prof. McAfee performs a very important role in the basic concept of Web 2.0 and Enterprise 2.0
In addition, new developers who put up Search 2.0 to the front line try to challenge to the difficult subjects of unnecessary information overflow of most of the search engines that scatters information ‘too much’ which is different from what the needed search results of user. These developers try to restore the order to simple and indiscreet search method taking information wherever there are any of the keywords. The concept is to easily find the needed information without searching every individual result after automatic analysis in a short time and display by categories.
In case of semantic based search, Hakia and Powerset understand the queries searcher input and carry out semantic based search. Practically it provides better search results than Google for the relatively complex queries. It is especially excellent in the intensive subjects like pharmaceutical, legal, financial, scientific, literary fields of study. Rollyo, Swicki, Del.cio.us of user participating types provide services to users for their share and use of search role and bookmark. Vivismo and Ask that are characterized by clustering provide a search function that classifies the search results into new categories based on language and statistical analysis.
Together with these Yahoo Mindset and Collarity accomplish the advanced role of Search 2.0 through intent driven methods and individual search. As seen in the above case, Search 2.0 provides function like user participation, understanding the users’ search intent, automatic clustering of search results, automatic classification and individualization through the compounded technologies of strengthened functions in the current information search with the text mining and semantic technology. The new trend of search technology enables to countermeasure to quickly changing Web 2.0 paradigm and IT environment, and also enables to adapt to Enterprise 2.0 environment of enterprise environmental change.
Service Standard of Search 2.0
The most important service standard of Search 2.0 should be to level up the ability of discovery of related contents for users. This should be focused how to implement the search function in relation to the principles of the search functions. In other words, this means that the Search 2.0 provides real search findability easily in accordance with the hidden user’s intention apart from search focus of the general information exposure.
Secondly, Search 2.0 should be able to search the data from the web in general and the huge serve net. Unlimited category of search is as important as the search results.
Thirdly, search in various form of input including keyword, phrase, query language and parameter. It has to secure the accessibility by users in any ways.
Fourthly, search target contents should be processed and used to meet the user needs
The fifth, search results should immediately be provided at the user’s demand. All the search target contents should be to user oriented.
The sixth, it should provide advanced ranking according to the user participation and advanced UI according to the search results.
User participation and user experience oriented structure is also an important service standard in Search 2.0. As mentioned above Web 2.0 has changed the web paradigm through participation sharing and opening. So that the search in Web 2.0 made Search 2.0 to be changed the paradigm from 3S (Store, Search, Sort) to 4S+1D (3S+Share+Discoverry).
That is to say, a new environment as a service is in construction by appearance of search function to the front. Accordingly, various Web 2.0 elements such as user participation ranking, individualization, construction of platform, OpenAPI/Mash-up and so on are expressed within the Search 2.0. It is forecasted that Search 2.0 together with the Web 2.0 paradigm will be developed further through verification, improvement of search algorithm, and application of innovative search UI via preprocess to query and information source process.
Appearance of Enterprise 2.0
The collective intelligent of sharing and participation oriented customers and market is requested to change into the open and innovative soft organization from closed organization. Professor McAfee of Harvard proclaimed a new concept of Enterprise 2.0. Enterprise 2.0 could be defined as a new social software platform that is used in and between enterprises. It creates new value beyond the new opportunity through the organically integration of culture, process, and technology in and out of the enterprises. Hence, Enterprise 2.0 needed 6 structural elements of SLATES for the new enterprise management paradigm through utilizing the core tool of Enterprise such as social media, WiKi and RSS together with SOA, SaaS and Ajax. The said 6 elements are Search, Links, Authoring, Tags, Extension, and Signals.
As described above, the enterprise software environment where the top-down type of service system realization and participation of obligation were forced to do is being changed to the environment that creates new value through unforced participation and sharing. The typical example of environmental change is the Enterprise 2.0 described above. Enterprise 2.0 is started to be discussed in Korea while it is well established as preferred core keyword among IT specific blogers. Enterprise 2.0 is closely related to Web 2.0. That is to say, “Shouldn’t there be something changes like what the Web 2.0 does and shouldn’t this change be influential to the enterprise solutions and in the enterprise services?” In blog and WiKi, the process for the creation of report from the stage that the user uploads articles, messages and work files into the software. Likewise, it is attempted to actualize the elements by the technologies used in Web 2.0. This actualization was not easy in the software of current platform.
Groupware and portal software with functions of WiKi and social bookmark will be introduced within this year by key software venders such as MS SharePoint and IBM Enterprise WiKi. Cooperative works in social software in the Enterprise 2.0 environment are extremely human oriented works. The more, relationship with various interested parties in and out of enterprise and working processes are accumulated. A big business opportunity to improve the productivity and innovation could be expected if the continuity and relationship would be visualized. In other words, it is for sure that it could get more value than Web 2.0 if communication and cooperation of in and out of enterprise with customers and vendors would be realized. Thus, the introduction of new IT enterprise environment such as SOA(Service Oriented Architecture) and SaaS(Software as a Service) is expect to show further improved IT business future forming the center of the Enterprise 2.0 market.
Introduction of SOA and SaaS
Flexibility is a ‘must’ for the performance of on demand business that reacts against the outside changes and rapidly alters the business through security of business flexibility. SOA is the environment that provides infrastructure which enables business flexibility in the on demand operation environment. With SOA enterprise may build a system that flexibly deals with environmental changes and enhances the competitiveness. It is not easy, however, to satisfy the business flexibility by the current IT system only. Being different from the past, present business environment is so quickly changed that existing IT system could not follow. And it would be the key factor to build the IT system so flexibly. Accordingly, different paradigm to the traditional IT system is needed, and SOA (Service Oriented Architecture) is the outcome of the needed paradigm.
SOA is an IT strategy organized with mutually operational standard based services where enterprise application contained individual functions are quickly assembled and reusable according to mobile business needs. SOA utilizing companies are experiencing key benefits through construction of enterprise IT by service oriented but not application oriented, and the trend is to accept the Service Oriented Architecture to develop the new advanced service to maximize the business opportunity and transfer it in reliable method.
Software business model that is so far classified by the CD ROM types according to license, delivery method and partner is being very quickly changed in accordance with the appearance of ‘SaaS(Software As A Service)’.
‘SaaS’ is focused as a new trend of software industry that is controlled by service that is different from general product oriented software business model. In brief, SaaS is the way that user pays the cost as it is used through the installed web browser in server computer after the software installation.
In one word, ‘As a transaction based model, SaaS is a transaction rate style service where user will pay for the number of transactions.’ The recent wave of Web 2.0 and connectivity of SaaS are closely related. In the future Web is not solution that resolves the web problems but will be developed as a harmonizing application between solutions.
Gartner forecasted that in 2011 25%of the new enterprise software will be provided as SaaS style and IDC has foreseen 17%of the CRM market will be shared by SaaS in on demand Customer Relationship Management system (CRM) market that is forecasted a 31% growth.
Global companies such as Google, MS, SalesForce.Com and Oracle are already seek new strategy being escaped from existing way of software sales. And because of the activities of these big enterprises categories and structures of the software industry will be reshuffled and expanded rapidly with web.
Search 2.0 in Enterprise Market
Together with entry of SOA and SaaS systems to the market the desire to install search system with similar satisfactory has increased through the introduction of concept of Web 2.0 by enterprise. This desire is being connected to an attempt for the integration of information search, information retrieval and multiple application of mash-up and for the security of economic feasibility and productivity through opening, sharing and participating and SOA based search platform that are the concepts of Web 2.0.
As explained Enterprise Search 2.0 may be defined as platform based search service that provides high quality search service at high productivity and economic feasibility that are needed in the quickly changing business environment. Platform basis mentioned here means that developmental and operational systems which enables quickly at low cost the search related services such as information retrieval, information search and mash-up. Enterprise search 2.0 will bring the best customer value regardless time and place being under connection with various IT business solutions.
Introduction of the new search technology to the market will be remained as an issue in the IT market as experienced in enterprise environment of Search 2.0 study cases and Web 2.0 paradigm. In one words Search 2.0 is ‘service oriented intellectual search platform’.
It is a new search platform that provides the best benefit to user through the 3 key functions of ‘Search as a Service’, ‘Intelligent Search’ and ‘Search as a Platform’.
Search 2.0 will provides rich experiences together with accurate search to users through adoption of technologies leading the current IT environment such as Search ++. Text Mining, Semantic, Web 2.0, SOA and so on, and will give economic feasibility to the users. In addition Search2.0 will bring to the users together with the economic feasibility to users by reduction of technology construction cost through expanded satisfaction, interest, integration, expandability, reusability based on the rich experiences as accurate high quality new generation information search technology.
There are various opinions in the search engine industry on how the web search would be changed in the new future. MSN forecasts search engine user interface would be significantly changed while Google advocates basic technological change would become more important and Yahoo says it would be forecasted that there would be a significant changes in social search systems. Likewise, leading search service companies concludes that the current search systems are not effective to manage the changes of user paradigm and enterprise environment and that search system will have to change and Search 2.0 will be the final destination of the search system.
Appearance of search platform made based on technological know-how accumulated on the new search trend has been necessary. The business application through the search platform will be adapted to user and enterprise environment for the enterprise search/analysis system construction, web based search service business, mobile/ubiquitous application business. And the search platform is forecasted to do a leading role for the convenient and developed up-to-dated construction of IT environment.
IT Minute: New Service Finds Patches and Updates for You!
When wiki-based software guide ITerating launched earlier this year, the plan was simple: Create an editable directory of open source, commercial, and hosted software. Visitors use the site to research products, read and write consumer reviews, and compare features to make informed purchasing decisions. Now ITerating has added a unique feature to help make sure system administrators never miss an important patch or version update again.
Nicolas Vandenberghe, CEO of ITerating, says soon after the Web site launched, it became apparent that users wanted — and needed — a way to track current information about the software that is important to them. Tracking activity at hundreds of vendor Web sites on a regular basis just isn’t feasible for a busy IT professional and developers at ITerating knew there had to be a better way. ITerating decided the answer was to develop a Web service that would connect to wide range of repositories and archives to look for the information automatically. To create this service, they worked with leaders of the Semantic Web community to combine several existing ontologies into a comprehensive vocabulary structure that powers the data collection. The result is a service that monitors over 17,000 software products for updates and patches.
Typically, applications check for updates on their own by connecting to a vendor Web site periodically and downloading whatever is new since the last check. Some apps, however, require users to watch for update notifications via email or the Web site, and it’s easy for system administrators managing dozens or hundreds of apps to miss a critical patch.
With ITerating’s new service, users simply subscribe for free to a product or category, and the site will notify you when a patch, update, or new version of your software is available.Currently users can subscribe by using an RDF reader but RSS feed capability is expected shortly.
"When we started the site, we decided to make it a wiki," says Vandenberghe. "Although people can add their own information, we assumed the bulk of the information would come from electronic import and that much of it should be automated, like feeds that people can subscribe to. We knew we needed [the service] not only for us, but the industry also needed it. Now we’ve built a foundation for updates using Semantic Web services, which lets the automated data services speak the same language, and combined it with the wiki format. We want to — and can — offer a software product guide that’s always up-to-date."
Saltlux Inc. earned GS Certification for Search 2.0 Platform.
Saltlux Inc (http://in2.saltlux.com), leader in Search 2.0 and semantic web technology market, announced that the GS(Good Software) Certification was given to its [IN2]DOR 4.0, the service oriented intelligent search platform on August 23rd.
GS Certification is one of the official certification that is given to good locally developed software for software quality improvement after a rigid tests and inspections on various evaluation items such as functionality, credibility and standard suitability by Korean Telecommunication Technology Association (TTA) since 2001.
[IN2]DOR 4.0 of Saltlux Inc. being search 2.0 based search platform provides reliable search results through application of automatic classification, automatic summarization and automatic clustering based on the text mining technology and semantic web technology. It significantly enhances the developmental productivity and utility of differentiated information service system and secures economic efficiency and scalability of the system through recycling of the service components. It also maximizes the service utilization through connection with Open API and Mash-up.
Because of the embedded intelligent search function for large capacity semantic based search and reasoning, accurate retrieval and intelligent search will be possible through semantic metadata attached to the contents. Search quality may be continuously enhanced through user involvement and automatic rank control function.
Because of the embedded automatic translation and summarization functions of Japanese, English in addition to Korean language, Search 2.0 Platform [IN2]DOR 4.0 enables the concurrent indexing in one index, and provides cross language search function that retrieves the target foreign documents when the query was in another language.Tony (Kyung-il) Lee, President and CEO of Saltlux Inc. said, “IT market and environment has been changed by new technologies and paradigm such as web 2.0, enterprise 2.0 and semantic web. And these environmental changes support the growth of the search 2.0 industry through needs and expectations on the new search system. He continued, “Saltlux power of technology has been approved again by this GS Certification, and we will be the global leader in the search 2.0 market of future retrieval service industry.”
Semantic Annotations on CC Wiki
We have just implemented Semantic MediaWiki on our wiki. SMW allows additionnal markup into the wiki-text and improve the overall quality and consistency of the wiki.
It may appear to make things more complicated but it actually makes easier for users to find more information. Using SMW’s own inline querying tools, a page could then be created that lists almost everything you want.
When you add contents as for now, please use semantic annotations. We have created special pages for you that will help you to easily do that.At the moment, you can find instructions for Books, Content Curators and Content Registry.Do not hesitate also to use our forms, there are much more easier.
From: http://techblog.creativecommons.org/2007/08/09/semantic-annotations-on-cc-wiki/
Ontology Instance Automatic Retrieval System Patented
Saltlux Inc., the Asia’s leading company for search 2.0 and semantic technology (www.saltlux.com) announces today the patent registration of ‘The System for the Ontology Instance Automatic Retrieval and Its Method’ jointly with KT Corp.
The patent describes the ontology, one of the key components for the semantic web technology proposed by W3C that leads the standardization of World Wide Web. This patent also describes the technical functions of automatic retrieval and creation of ontological instances from unstructured web documents in the internet and various databases at any time.
In the currently existing technology the user should directly access to the database of a certain site for the information retrieval, or should manually retrieve any needed information from an internet documents utilizing WRAPPER for which rules should be revised whenever the web document style changed because the WRAPPER is defined by the site regardless of the domain.
Saltlux emphasizes that patented automatic retrieval technology enables users to save time and cost for the documents retrieval. Information recycling due to this technology also enables the economic and easy creation of information .
Tony Lee, President and CEO of Saltlux, says: “This is a very advanced technology that retrieves and saves various information from internet in ubiquitous and next generation web environment. And we are very proud of having this patented technology applied to a national project of Korea.” Tony continues, “This invention will be positioned as one of a very important technology for the global semantic web.”
Human to Ontology Translation
Ontologies are formal computer scientific representations of knowledge. An ontology models the hierarchical (parent/child) relationships between concepts, and the cross-linking relationships between these concepts. For example, ontologies such as the FDA drugs database, MeSH, the NCI Thesaurus, and SNOMED can tell you that ‘bupropion’ is an aminoketone phenylethylamine derivative, it is an antidepressant, and it is an FDA approved drug. Therefore, once a computer receives some input and identifies the ‘bupropion’ concept in an ontology, there are many useful functions it can perform and inferences that it can make.
However, ontology designers (humans) are generally NOT attempting to help the computer interpret the wild and wolly free-text input that it receives from the real world. Even when a computer is talking to another computer, they may be using different encoding schemes (different ontologies). When talking to a human, the situation is even more complex because no one has even been able to get a human to adhere to a single coding scheme; we prefer to use language the way we have been using it all our lives.
So people designing and building medical information systems are left with an important problem. Our ’semantic fingerprinting’ engine has been designed and developed to solve exactly this problem : identifying ontological concepts in real-world free-text human input. Other posts (Introducing Document DNA, Builts-in Synonyms) have discussed how this technology works. I’d like to take the remainder of this post to describe a couple of practical applications.
CCR Merging
The Continuity of Care Record is a specification developed for exchanging patient health information among providers. The idea is that as a patient moves from provider to provider, their CCR moves seamlessly with them. Each provider adds new information about new diagnoses, tests, drugs prescribed, elements of family history, etc. The meat of a CCR is these informational records. Each record is composed of a ‘Text’ name (the human readable name), and a ‘Code’, which identifies the record in the coding scheme (the ontology). You can see immediately what the problem is going to be with exchanging CCRs; there are many different coding schemes, with varying levels of completeness in the areas of drugs, diseases, procedures, signs and symptoms, etc. Suppose care provider A sends a CCR to B, who sends it to C, who sends it back to A. Suppose that B and C use different coding schemes than A for at least some of the information. How is A going to be able to tell which records in the CCR have changed? The Text and Codes may have changed, yet represent the same information.
The semantic fingerprint provides a robust way to compare the Text of two fields, and determine whether they are the same concept, unrelated concepts, or closely related concepts. In the first case, even though the Codes may be different, we can be sure that both CCRs are talking about the same thing, and choose whichever code we prefer. In the second case, we can be sure that the records are different. The semantic fingerprint can even help with the third case. Suppose a record goes out with the diagnosis of ‘multiple sclerosis’ and comes back with ‘neuromyelitis optica’. In some ontologies, neuromyelitis optica is a child of multiple sclerosis. In other ontologies, it is a related disorder but not a child. We can prompt a physician to examine other information in the CCR, such as notes, to help disambiguate.
In any case, by changing the representation of the CCR from Text and Code fields to the semantic fingerprint, we can quickly identify the unchanged records and the new records, and we have a powerful tool to help disambiguate the records whose status is unclear.
Code Conversion
When providers standardize on different ontologies, a difficult translation problem arises. While each one of them has chosen an ontology to use internally, in order to communicate with each other they must be able to translate into other coding schemes.
Rather than developing a translator for each foreign coding scheme and trying to maintain it in the face of ambiguity and constant change, a provider can first translate to a semantic fingerprint (or use the semantic fingerprint as their native representation). Each bit in a semantic fingerprint can provide the code or codes for any of the source ontologies that comprise the semantic fingerprint model. Again, this capability is enabled by relying on the rigorous and extensive vocabulary of medicine to unify and segregate concepts from multiple ontologies based on their synonyms.
If the destination ontology does not contain a concept (SNOMED has the ‘remittent-progressive multiple sclerosis’ concept but MeSH does not; the FDA drug database contains ‘AMBRISENTAN’ but SNOMED does not), the system can either choose a more general concept that is available in the destination ontology (’multiple sclerosis’, ‘endothelin receptor antagonist’), or provide the concept in the source coding scheme, or take some alternative hybrid approach.
Concept Versioning
The body of medical knowledge is being constantly updated and revised. Guidelines are changed, new drug interactions and side effects are discovered, new drugs are approved and new indications are added to existing drugs. For this reason, as well as error correction and re-organization of existing concepts, medical ontologies are constantly changing; most are updated at least monthly, often weekly. Therefore any system which is ontology-based must be constantly revised and updated.
Each semantic fingerprint is based on a specific version. The changes between versions are available through the semantic fingerprint API, and each new version consists of a curated, consistent merging of the source ontologies. So rather than having to track and manage many ontology versions, a semantic fingerprint-based system simply stores the model version along with each fingerprinted record. When the model changes, the fingerprinted records which may have been affected can be incrementally updated.